2011 year-end review, part one
Through the use of airfreight, many tonnes of donated relief goods, medical supplies, and food were brought into to the region. And companies like Nippon Yusen Kaisha placed large ships at the nearby shore so that relief helicopters could take off and land for earthquake relief efforts. Helping the people of Japan was truly a global effort.
What lessons have you learned in 2011 that will help you have a successful 2012?
Black: Gulf Air has continued to ensure that it has a diversified business model that can withstand external events. We have spread our business geographically and by product so we are not overexposed in any one market. We will continue to do this in conjunction with delivering excellent customer service, which in a commoditized business really differentiates us from the competition.
2012 is going to be a defining year for the global economy and will set the tone for the next decade of trade. Trade will undoubtedly grow, and Gulf Air will be proactive in making sure we adapt to meet the evolving market needs.
Scharwath: Again, the new, faster-developing volatility in the airfreight market was the biggest lesson learned this year— therefore, carriers ought to put more focus on efficient capacity management than on obtaining market shares.
Fenwick: We have learned that logistics is becoming more important than ever. For instance, the DHL Global Connectedness Index, launched during the APEC Summit in November 2011, showed that the world is not nearly as globalized as many previously thought, and increased connectedness, helped by more international trade, could have a significant impact on global GDP. This, in turn, should support economies around the world in weathering the crisis and stimulating growth. Logistics providers, through their global networks and through the efficiencies they can bring to their customers’ supply chain, can play a major part in this.
McWhorter: This year, we learned that even in difficult economic times, people are willing to do what is necessary to help others. While we are all struggling with the effects of the global recession and working to slowly recover, it’s good to know that there are so many caring and helpful people in the world who will work together to help each other.