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Forget the flag, IAG proves branding is key

Forget the flag, IAG proves branding is key

By control on May 31, 2012

Not too long ago, airlines were the very symbol of nation statehood. They started out as the country’s proud flag carrier, forging tenuous links to disparate lands. Invariably though, they were cumbersome state enterprises, where profit and thereby commercial ambition were moribund. Even in the U.S., aviation pioneers Pan Am and TWA, although...

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