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American debuts new look

By control on January 17, 2013

American Airlines unveiled a new logo and exterior for its planes today, including the already delivered Flagship Boeing 777-300ER aircraft set to fly on Jan. 31. In addition, American plans to continue taking delivery of new planes this year as part of its orders for 550 new aircraft.

"Since placing our landmark aircraft order in July of 2011, we've been building anticipation toward a moment in time when the outside of our aircraft reflects the progress we've made to modernize our airline on the inside," said Tom Horton, American's chairman and CEO. "While we complete the evaluation of whether a merger can build on American's strengths, we remain steadfast in each step we take to renew our airline, a step we take with great respect for our name American. Today marks important progress in that journey as we unveil a new and updated look for the first time in more than 40 years."

American is preparing to take delivery of hundreds of new, lighter aircraft featuring composite materials that must be painted. Since the polished metal look was no longer an option, the importance of the paint selection became critical to honoring American's silver bird legacy, the airline said. Silver mica paint was chosen as a way to maintain the silver heritage.

"Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American," said Virasb Vahidi, American's chief commercial officer. "Our core colors -- red, white and blue -- have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American's origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the 'A' and the star."

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