Turkish Cargo releases promo
Turkish Cargo, in an effort to build on its rapid growth in tonnage and routes, has released a clever video as part of a new marketing campaign, “Globalize Your Business.”
The video was filmed at the Teatro Tre studio in Milan, and took months of work along with post-production. The video illustrates the transportation of medicine, food, commercial and valuable cargo through a Rube Goldberg machine, a deliberately over-engineered machine that performs a simple task in a complicated fashion.
Italian director Tomaso Cariboni and Dutch art director Ben Moolhuijsen and his team worked for weeks to make the mechanism work. The Rube Goldberg machine shots were done at the studio in Milan, and the exterior shots were done in Istanbul.