Flower Power: Can standards bring order to the chaotic flower market?

In mid-April Conrad Archer, managing director of Panalpina Airflo, Kenya, was bracing himself for a sharp spike in traffic volume. The run-up to this year’s Valentine’s Day had produced a surge of more than 30 percent above normal in flower volume, and projections for Mother’s Day pointed to a similar spike – which translates into some 300 tonnes of extra cargo per week.

Panalpina booked space on 12 Kenya-to-Europe charter flights to cope with the increased flow in May, and Archer was hoping ...

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