WCS 2016: Airlines take varying routes to total e-freight [VIDEO]

BERLIN — Total, enterprise-wide e-freight may be the ultimate goal for airlines, but they are largely pursuing diverse strategies to get there. During the technology track at the IATA World Cargo Symposium here today, Qatar Airways and Lufthansa Cargo executives shared their carriers’ strategies for transitioning to e-freight. In the video below, Thorsten Freidrich, Head of e-AWB Global Roll-Out at Lufthansa Cargo, and Kunal Bhatt, Senior Manager, Cargo Business Performance & Automation, Qatar Airways, discuss their different approaches for executing an effective e-freight implementation project.

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