Amid the more difficult operating environment in 2020 and 2021, airlines and airfreight forwarders have picked up the pace in digitalizing their operations and investing in technologies to give themselves an advantage in a competitive market. From the increased adoption of digital cargo booking to the launch of e-commerce platforms and improved cargo tracking technology, the airfreight industry — historically late to the digitalization game — is finally experiencing its own technology renaissance.
Many technology companies serving the industry are competing for market share, and leaders in digital adoption are still discovering best practices for utilizing the vast potential of artificial intelligence and machine learning, among other emerging technologies. Which innovations will become industry standards and which will see niche utilization remains to be seen. However, some operators are already making bold investments in tech improvements they expect to give them an edge as the market slowly returns to more standard operations.
In this fourth installment in the Air Cargo World 2021 series, executives from leading airfreight operators discuss how freight forwarders are using technology to enhance their services for shippers; the value of big data and machine learning for business planning in a volatile market; strategies for improving efficiency with automation; and more.
Director, Global Sales & Marketing, Central Service Center
Dimerco Express Group
Vice President Cargo Customer Experience
Qatar Airways Cargo
Executive Vice President