Brandon Fried

Brandon Fried

Contributing Editor, U.S. Airforwarders Association

Brandon Fried was appointed to serve as the Executive Director of the Airforwarders Association in November 2005. Brandon has more than 38 years of experience in the air freight industry. He started his career as a sales representative in Los Angeles. He then moved to Washington, D.C. where he began, owned and operated the Washington office of a global freight forwarder specializing in time definite air cargo transportation. He also writes a monthly column, the Forwarder's Forum for Air Cargo World Magazine.

Cargo Insights: Forwarders prove flexibility can overcome disruption

Like many travelers, I have become a rideshare convert from traditional taxicab transportation. The reasons for the switch range from increased ease and reliability for booking early rides, more competitive pricing, and my kids teaching me how to master the app on my mobile phone. But despite these benefits and my newfound preference, I still […]

Cargo Insights: Air cargo gains a seat at the security table

Passing through any TSA passenger airport screening checkpoint in the summer can be as unpleasant as getting your driver’s license renewed or receiving dental work – you never know how long the process will take or how much pain will be involved. Most frequent fliers have begrudgingly accepted that the often-tedious process of airport security […]

Cargo Insights: How to regulate the ‘Wild West’ of e-commerce?

Anyone who watched the television show “Gunsmoke” knows that the American “Wild West” could be a dangerous place where notorious outlaws preyed on small towns to enrich themselves at the expense of others. Law enforcement was present but, in many cases, spread thin so the local sheriff would usually form a group of willing and […]

Cargo Insights: Forwarders face stiff tech, regulatory and economic headwinds

Extinction is often triggered by a change in environmental conditions, which causes species with insufficient adaptive characteristics to perish. Forwarders continue to face a complex environment of changing regulatory requirements, shifts in trade, competitive technology demands and stiff economic headwinds. The challenging nature of the business has left many experts wondering if forwarders can adapt, […]

What the future may hold for dynamic pricing

There was a time when air cargo pricing for both airlines and forwarders in the United States was tightly regulated by a now-defunct federal agency called the Civil Aeronautics Board, or CAB. All rates, charges and rules offered by a freight forwarder required publishing in tariffs or public documents, which were filed with and approved […]

The Air Cargo Caucus: Our friend in Washington

It’s no secret that air cargo remains a challenging and competitive market. In an industry faced with disruptors and increasing supply chain demands, agility is essential to maintain airfreight’s speed and commercial advantage. Several members of the U.S. Congress who seem to understand this value are now formally coming together on Capitol Hill to spread […]

Back to basics: Remembering the human side of automation

A review of a recently published investment firm survey on freight forwarder customer sentiment proved quite surprising – despite what the news tells us about “what customers want.” More than 1,500 shippers answered questions about their selection preferences and areas of concern when choosing major forwarder transportation providers. Because digitalization is a constant topic in […]

This year, I resolve to put infrastructure ahead of technology

Recent statistics indicate that only 9 percent of New Year’s resolutions made are ever kept for more than a few weeks. At the beginning of each year, many of us promise to eat less, get more exercise, increase charitable contributions or find other creative ways to improve ourselves in hopes of a brighter future. Personally, […]

Truck driver shortage souring the American sweet tooth

One of my vices is a fondness for Hershey’s chocolate. This preference is not to say that I avoid products made by other chocolatiers, but when faced with the choice of several brands, Hershey’s milk chocolate is usually the preferred indulgence to my palate. The preference has always been favorable to my wallet, as well, […]

Amid political chaos, some hope from above for cargo security

Despite the political discord in Washington, D.C., aviation stakeholders need only look up to the sky for some bipartisan relief as the U.S. Congress passed legislation for funding the Federal Aviation Administration (FAA) for the next five years. Every few years, Congress is required to enact legislation that sets the FAA’s funding levels and policy […]

Risk-based rules can end the absurdity of fishy air cargo regulation

There are many regulations in our country bordering on the absurd. For example, catching a fish with your bare hands in Indiana is illegal. Eating dead frogs in California is punishable by a fine. And, if one is so inclined to hire someone to point out the sights in our nation’s capital, that tour guide […]

How to avoid future ACAS monkey business

I once had a neighbor who, when confronted with a challenge outside of his control, would always say, “Not my circus, not my monkeys” – a fun and cryptic way to describe a situation that was not his problem. This idiom came to mind as some forwarders expressed a similar sentiment in response to the […]

Is your website ready for automated shipping portals?

Many of us started our careers in freight forwarding learning how to use the Telex machine to send alerts to destination cities, requiring the typing of shipment information into an awkward device that produced a yellow tape that ultimately transmitted the data. The process was tedious by today’s standards, but when it was combined with […]

Are security measures neutralizing airfreight’s chief asset?

“We live and die by the clock. We never turn our back on it – never allow ourselves the sin of losing track of time,” says Chuck Noland, a time-obsessed efficiency expert for FedEx, in the opening sequence of the hit Robert Zemeckis movie “Cast Away.” He speaks to a group of trainees at the […]
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