Brandon Fried

Brandon Fried

Contributing Editor, U.S. Airforwarders Association

Brandon Fried was appointed to serve as the Executive Director of the Airforwarders Association in November 2005. Brandon has more than 38 years of experience in the air freight industry. He started his career as a sales representative in Los Angeles. He then moved to Washington, D.C. where he began, owned and operated the Washington office of a global freight forwarder specializing in time definite air cargo transportation. He also writes a monthly column, the Forwarder's Forum for Air Cargo World Magazine.

Forwarders’ Forum: Taming the Trump roller-coaster

As a roller-coaster climbs the steep track to its crest and subsequent stomach-dropping plunge, my eyes always fixate on that sign near the seat that says, “Keep your arms and legs inside the car at all times.” Good advice not only for fun park rides but also when encountering unpredictable situations, such as the recent […]

Those who ignore high-tech progress, prepare to get forked

Brandon Fried is the executive director of the U.S. Airforwarders Association American baseball star Yogi Berra once said that when you get to a fork in the road, take it. His quote recently came to mind while listening to speakers at the recent Air Cargo Forum, sponsored by The International Air Cargo Association (TIACA) in […]

ACAS: Running out of time to reach the finish line

Brandon Fried is the executive director of the U.S. Airforwarders Association. Franklin D. Roosevelt was elected to four terms as President of the United States, but he never got the chance to see the finish line of his last administration – or glimpse his true legacy. While his untimely death a month before the fall […]

A practical solution to an impractical screening problem

Brandon Fried is the executive director of the U.S. Airforwarders Association. When it comes to the screening and inspection of cargo, U.S.-based airfreight forwarders have become experts on the topic and its challenges. Physically screening 100 percent of air cargo on passenger flights to and from all U.S. airports has been one of the most […]

Swan song for the first jumbo jet?

In remembrance of the late Boeing engineer Joe Sutter, the “Father of the 747,” who passed away last week, columnist Brandon Fried shares his memories of the first time he spotted the world’s first jumbo jet, as a child, and how it profoundly affected him throughout his life. The first time I saw a Boeing […]

Logan’s almost-forgotten cargo operation gets local spotlight

The late former Speaker of the House, Thomas “Tip” O’Neill, is most closely associated with the phrase “All politics is local” – a saying he used when the Boston-area Congressman’s seat was challenged in 1982 by a Massachusetts lawyer who had financed most of his campaign with money from Texas oil interests. When O’Neill manipulated […]

No one-size-fits-all solutions for e-commerce

The ritual of buying a sturdy pair of new dress shoes recently reminded me of those trips to the shoe store during my childhood. Such excursions had the distinct purpose of making an investment that could last into the next year or shoe size, whichever came first. Those visits were serious business, involving multiple stacks […]

Committed to raising our collective Cargo iQ

Recently, while speaking at the World Cargo Symposium in Berlin, IATA’s CEO Tony Tyler called for a further transformation in the airfreight industry, saying that quality of service should be its priority. Indeed, industry performance has been lackluster over the past few years. As global recessionary pressures reduced yields, shippers began seeking the shelter of […]

Fried: Instead of banning batteries, let’s enforce our laws

About midnight on Feb. 7, 2006, the crew of UPS flight 1307 was alerted to a smoke indication in the cockpit as their DC-8 freighter was on its final approach to Philadelphia International Airport. The pilots immediately evacuated the airplane after landing, escaping with minor injuries as fire destroyed the plane and its cargo on […]

Weighty issues looming on the high seas

The regulations for container ships, in most cases, have little to do with the business of air cargo. But the fate of at least one vessel, the MOL Comfort, one of the largest container ships ever lost at sea, could have implications on air cargo handlers, especially this summer, when new rules will kick in […]

Spoiler alert: Coming air cargo attractions for 2016

Aside from a few decent actors and directors, the most deserving recipients of film industry awards should be the people making those alluring movie trailers. These brilliant-but-brief glimpses of movies coming to theaters near us use the funniest and most exciting parts of films to bait audiences for what is sure to be the next Academy Award […]

Staring down the oncoming Amazon freight train

2015 is shaping up to be a roller-coaster year for freight forwarder and carrier volumes. An air cargo surge caused by the West Coast port labor slowdown led to congestion-related challenges at major gateways throughout the United States. A strong U.S. dollar has since depressed export volumes, leading to bargain-basement rates for forwarders from both […]

A local focus can reveal universal truths

The common phrase “all politics is local” describes the principle that political success is directly tied to politicians’ ability to understand and influence the issues of their local constituents. Politicians must appeal to seemingly mundane and simple concerns of those who elect them because personal issues, rather than big and intangible ideas, are what voters […]

The high costs of bargain hunting

I love a bargain as much as the next person. If there is a quarter to be saved by buying three cans of peas instead of one at the grocery store or driving an extra mile to save a nickel on a gallon of gas, I’m usually your man – until the bargain backfires­­. I […]
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