When Beyoncé appears in public, a multibillion dollar fashion industry takes note of her attire, rushes to manufacture the low-cost equivalent, and then move it to markets as fast as possible. Air cargo has historically provided the critical link that makes this business model work, however news that a shipment of designer jeans left Wuhan, China, by train and arrived at Venissieux-Saint-Priest near Lyon, France 18 days later may threaten to upend aviation’s primacy in the business.
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