El Norte: Avianca’s strategy offers hope for Latin American carriers

Monkfish was originally known as goosefish, sea urchins were called “whore’s eggs” and orange roughy was once known as slimehead. That US$30 serving of Chilean sea bass was once known as Patagonian toothfish and unceremoniously tossed back into the ocean by fishermen looking for catch they could actually sell. As air cargo connections between Latin America and the United States improved, these seemingly worthless fish were rebranded to sound more palatable and started arriving on plates in North...

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