Truck driver shortage souring the American sweet tooth

One of my vices is a fondness for Hershey’s chocolate. This preference is not to say that I avoid products made by other chocolatiers, but when faced with the choice of several brands, Hershey’s milk chocolate is usually the preferred indulgence to my palate. The preference has always been favorable to my wallet, as well, […]
  • Brandon Fried
  • December 5, 2018

Amid political chaos, some hope from above for cargo security

Despite the political discord in Washington, D.C., aviation stakeholders need only look up to the sky for some bipartisan relief as the U.S. Congress passed legislation for funding the Federal Aviation Administration (FAA) for the next five years. Every few years, Congress is required to enact legislation that sets the FAA’s funding levels and policy […]
  • Brandon Fried
  • November 2, 2018

Risk-based rules can end the absurdity of fishy air cargo regulation

There are many regulations in our country bordering on the absurd. For example, catching a fish with your bare hands in Indiana is illegal. Eating dead frogs in California is punishable by a fine. And, if one is so inclined to hire someone to point out the sights in our nation’s capital, that tour guide […]
  • Brandon Fried
  • October 2, 2018

How to avoid future ACAS monkey business

I once had a neighbor who, when confronted with a challenge outside of his control, would always say, “Not my circus, not my monkeys” – a fun and cryptic way to describe a situation that was not his problem. This idiom came to mind as some forwarders expressed a similar sentiment in response to the […]
  • Brandon Fried
  • September 7, 2018

Are security measures neutralizing airfreight’s chief asset?

“We live and die by the clock. We never turn our back on it – never allow ourselves the sin of losing track of time,” says Chuck Noland, a time-obsessed efficiency expert for FedEx, in the opening sequence of the hit Robert Zemeckis movie “Cast Away.” He speaks to a group of trainees at the […]
  • Brandon Fried
  • July 3, 2018

Hitting the wall: Tariffs may bring a premature end to the cargo boom

Air cargo volumes over the past year achieved levels not seen in more than a decade as surging global economies fueled demand and reinvigorated the need for speed. Retailers and manufacturers seem to have been the prime users as increased business brought about by the e-commerce megatrend created the need for fast product delivery. Now, […]
  • Brandon Fried
  • June 5, 2018

What will ELDs do to the noble profession of truck driving?

One of the biggest thrills I remember when I was a kid was leaning against the back-seat rear window of my father’s Pontiac Bonneville and gesturing to oncoming truckers to blow their air horns. Once heard, the glee throughout the car was contagious, not only because of the rig’s loud roar but also the impressive […]
  • Brandon Fried
  • April 2, 2018

A ‘New NAFTA’ could lead to angry Canadian neighbors

To most Americans, Canadians are perceived to be chronically polite and kind. But recently, a decision by the U.S. International Trade Commission defeating the Trump administration’s attempt to impose duties of almost 300 percent on imported jets made by a Canadian manufacturer may be the cause for some uncharacteristic celebratory behavior. The decision may have […]
  • Brandon Fried
  • March 2, 2018

A glimpse into the future of forwarding – through a cloudy crystal

If forecasting is the art of predicting what will be, and later explaining why it didn’t happen, then this may be as clear a glimpse of the future as we’re going to get. Freight transportation performance last year turned out to be one of the best in almost a decade, resulting from many factors, including […]
  • Brandon Fried
  • February 2, 2018

Automation must always come with a human touch

Technology’s imprint on our industry over the past 50 years has enabled profound automation advances that are likely to continue their march of progress over the decades to come. Whereas in the past we saw technology as a tool to accomplish a task, many now see automation as an end unto itself, but this may […]
  • Brandon Fried
  • December 7, 2017

Disruption, adaptation no stranger to forwarding business

Disruption is nothing new to the air forwarding industry, as I recently learned from a friend who just celebrated 50 years in the business. When asked about today’s disruptors, he chuckled and started rattling off a litany of examples. We now accept most of them as the norm, but when they were first introduced, they […]
  • Brandon Fried
  • May 2, 2017

Automation cannot replace forwarder specialization

The forwarding industry is experiencing a significant amount of criticism these days for its apparent failure to jump on the digital transformation bandwagon. As the online ordering craze gives rise to global e-commerce, small- and large-volume shippers wonder if their forwarders can meet the challenges of shipping across borders, making rapid quotes, responding immediately, and […]
  • Brandon Fried
  • April 4, 2017

Those who ignore high-tech progress, prepare to get forked

Brandon Fried is the executive director of the U.S. Airforwarders Association American baseball star Yogi Berra once said that when you get to a fork in the road, take it. His quote recently came to mind while listening to speakers at the recent Air Cargo Forum, sponsored by The International Air Cargo Association (TIACA) in […]
  • Brandon Fried
  • December 2, 2016

A practical solution to an impractical screening problem

Brandon Fried is the executive director of the U.S. Airforwarders Association. When it comes to the screening and inspection of cargo, U.S.-based airfreight forwarders have become experts on the topic and its challenges. Physically screening 100 percent of air cargo on passenger flights to and from all U.S. airports has been one of the most […]
  • Brandon Fried
  • October 5, 2016
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