“We are now able to link two critical sets of data and increase trust between parties by making that data available to everyone, at all times.”
On the floriculture beat, Jonas van Stekelenburg, head of cargo at Amsterdam Airport Schiphol (AMS), mentioned the launch its own data-sharing platform that will provide supply chains access to the status of associated real-time data regarding flower shipments, as part of the airport’s Smart Cargo Mainport Program. Soon, he said at the Perishables track, customers who receive a shipment of fresh-cut roses may be able to tell exactly where the flowers came from, how long the journey took and what condition they are in with just a glance at the air waybill (AWB). “The development and launch of this data sharing platform is a real example that we are doing ‘new stuff’ benefiting all stakeholders in the floriculture chain,” said Marcel de Nooijer, executive vice president at Air France-KLM, which collaborated on the program.