To understand the Chinese forwarding market, one must acknowledge some cultural attributes about the way the locals do business and shop for services. Here are some e-commerce tips from Emma Rowlands, of Kerry Logistics:
- China has vast regional differences. Fashion brands, for example, should understand that Chinese consumers are different shapes and sizes compared to Western buyers, and have different spending patterns and expectations. Forecasting and understanding demand is key.
- Shoppers in China are historically frugal and like a bargain.
- They demand a high level of service and speed when it comes to shipping, expecting costs to be minimal or free, and orders to arrive the next day, or even the same day, at no additional cost.
- They expect to be able to pay cash on delivery, and they demand a slick returns process
CHINA HOME | Where to find China’s Wild West