Customer demand drives digitalization in forwarding

FIATA World Congress

© Can Stock Photo / SOMATUSCANI

The COVID-19 pandemic and subsequent lockdowns imposed unique challenges on freight forwarders over the past two years, but now customer experience dominates conversations around digitalization, forwarders say.   “The customers are more demanding than ever,” He Young Kim, general manager at Busan Shipping Air Cargo Limited, said during the panel discussion “Digital Supply Chain: Opportunities and […]

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