European online shoppers are buying more but there’s a catch

Across Europe, consumers are buying more often and spending more money, according to our analysis of the results of a 2019 survey that Eurostat has just made available. While this should be great news for transportation providers, the catch is that customers have become accustomed to free shipping. In fact, according to the most recent IPC Cross-Border E-Commerce Shopper Survey, 63% of customers received free shipping on their purchases, either because they were a member of Prime type loyalty programs or simply because this was part of the e-tailers standard offering. Cargo Facts Consulting has taken a look at this data and discusses what this means for transportation providers.

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European e-commerce customers are buying more but transportation providers will be challenged

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