LAN and TAM make it official – call it LATAM

BEAT LOGO

LATAM said the new logo falls between red and blue which are the main brand colors for LAN and TAM.

After merging three years ago this summer, Chile’s LAN Airlines and Brazil’s TAM Lineas Aéreas S.A. have rebranded as one combined entity, LATAM. LATAM Airlines Group will slowly roll out the new corporate brand over the next three years in airports, and on aircraft, commercial offices, web pages and uniforms.

The new branded group will consist of all the cargo and passenger airlines including LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador; TAM and its subsidiary TAM Air Transport Mercosur S.A.; TAM Airline Paraguay; and the cargo carriers comprised of LAN Cargo, LAN Cargo Colombia, ABSA (TAM Cargo) and Mas Air. This move makes LATAM the first airline group to consolidate under a single brand, it said.

 

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